The example of Proctor and Gamble's famous Ivory S...

The example of Proctor and Gamble's famous Ivory Soap shows the potential that lies in mass marketing and planned, a______ and the importance of recognizable b______ names. Ivory Soap, first produced in 1879, was well p______ with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p______ so successful that they are still p______ today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e______ "soap opera", which has become a modern g______ phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i______ to a multinational empire of today serves as a good example to build brand names.

时间:2023-08-03 16:44:32

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