The word “offend” originally meant to “ to strike against”. But now the word signifies “ to create or excite anger”. This is an example of ______.

A . blacks B . Indians C . PuertoRica

A . reproduced B . invented C . designed D . reported

A、all kinds of cases B、 cases involving foreign citizens C、cases involving a state D、Both B and C

A . in B . by C . with D . from

A . for B . on C . to D . with

A．rerouted B．widened C．reinforced D．tested

There are two immense words from Indo-European, gene and bheu, each a virtual anthill in itself, from which we have constructed the notion Of everything. At the beginning or as far back as they are traceable, they meant something like being. Gene signified beginning, giving birth, while bheu indicated existence and growth. Gene turned itself successively into kund jaz (Germanic) and gecynd (Old English), meaning kin or kind. Kind was at first a family connection, later an elevated social rank, and finally came to rest meaning kindly or gentle. Meanwhile, a branch of gene became the Latin gens which emerged as genus, genius, genital, and generous; then still holding on to its inner significance it became "nature" (out of gnasci). While gene was evolving into "nasture" and "kind" bheu was moving through similar transformations. One branch became the English word "build". It also moved into Greek, as phuein, meaning to bring forth and make grow; then as phusis, which was another word for nature. Phusis became the source of physic which at first meant natural science and later was the word for medicine. Still later, physic became physics. Both words, at today's stage of their evolution, can be taken together to mean, literally, everything in the universe. You do not come by words like this easily; they cannot just be made up from scratch. They need long lives before they can signify. "Everyting," C. S. Lewis observed in a discussion of the words, "is a subject on which there is not much to be said." The words themselves must show the internal marks of long use; they must contain their own inner conversation. The passage is mainly concerned with ______. A．how to coin new words B．where to trace the origin of language C．the evolution of words D．language and nature 此题为多项选择题。

Slogans operate in society as "social symbols" and, as such, their intended or perceived meaning may be difficult to grasp and their impact or stimulation may differ between and among individuals and groups... Because slogans may operate as "significant symbols" or as key words that have a standard meaning in a group, they serve both expressive and persuasive functions. Harold Lasswell recognized that the influencing of collective attitudes is possible by the manipulation of significant symbols such as slogans. He believed that a verbal symbol might evoke a desired reaction or organize collective attitudes around a symbol, Murray Edelman writes that "to the political scientist patterning or consistency in the context in which specific groups of individuals use symbols is crucial, for only through such patterning do common political meaning and claims arise." Thus, the slogans a group uses to evoke specific responses may provide us with an index for the group's norm, values, and conceptual rationale for its claims. Slogans are so pervasive in today's society that it is easy to underestimate their persuasive power. They have grown in significance because of the medium of television and the advertising industry. Television, in addition to being the major advertising medium, has altered the nature of human interaction. Political images are less personal and shorter. They function as summaries and conclusions rather than bases for public interaction and debate. The style. of presentation in television is more emotional, but the content is less complex or ideological. In short, slogans work well on television. The advertising industry has made a science of sloganeering. Today, communication itself is a problem because we live in an "overcommunicated" society. Advertisers have discovered that it is easier to link product attributes to existing beliefs, ideas, goals, and desires of the consumer rather than to change them. Thus, to say that a cookie tastes "homemade" or is as good as "Mom used to make" does not tell us if the cookie is good or bad, hard or soft, but simply evokes the fond memories of Mother's baking. Advertisers, then, are more successful if they present a product in a way that capitalizes on established beliefs or expectations of the consumer. Slogans do this well by crystallizing in a few words the key idea or theme one wants to associate with an issue, group, product, or event. "Sloganeering" has become institutionalized as a virtual art form; and an advertising agency may spend months testing and creating the right slogan for a product or a person. Slogans have a number of attributes that enhance their persuasive potential for social movements. They are unique and readily identifiable with a specific social movement or social movement organization. "Gray Power," for instance, readily identifies the movement for elderly Americans, and "Huelga" (strike in Spanish) identifies the movement to aid Mexican American field workers in the west and southwest. "Sloganeering" stems f A．in the United States B．in the Ireland C．on the European continent D．frequently in revolutionary rhetoric 此题为多项选择题。

A．A red tomato sauce. B．A hair shop C．Fish. D．A kind of fish sauce.

The power of words, then lies in their association with the things they bring up before our minds. Words became filled with meanings for us by experience; and the longer we live, the more certain words recall to us the glad and sad events of our past; and the more we read and learn, the more the number of words that mean something to us increase. Great writers are those who not only have great thoughts but also express these thoughts in words that appeal powerfully to our minds and emotions. We should therefore learn to choose our words carefully and use them exactly, or they will make our speech silly and impolite. The origin of language is ______. A．clearly explained in this passage B．a matter that can not be or has not been explained or understood C．a question that was difficult to answer D．a problem already solved

A．Eskimos B．Maoris C．Indians D．Inuits

A．IGP B．BGP C．EGP D．Incomplete E．Anonymous

是 否

A．extension B．elevation C．degradation D．specialization

A．A.narrowing of meaning B．B.widening of meaning C．C.meaning shift D．D.loss of meaning