【多选题】A good brand name should be should be easy to pronounce, recognize and remember.

A . justifies B . justified C . is justifying D . is justified

W: Thank you very much for your trust, Peter. As your academic advisor I will try my best to help you. M: Thanks. It's about my major... W: Well, what's the matter？ M: I used to major in English, but now I have made up my mind to switch to Applied Linguistics, concentrating on Teaching English as a Foreign Language. W: So you want to switch majors？ M: Yes. But I wonder if it is possible. W: Well, usually we allow it, as long as you have enough credits. M: That's good news for me. I'm not interested in literature and that sort of thing. I want to be a real teacher, Professor. But I'm worried about the make-up credits. W: You usually do have to make up some credits when you switch majors. Are you OK on credits？ M: Not too many. I'll have to add about 12 credits as far as I can. figure from my transcript. Would you please let me know how many credits are required to get a master's degree？ W: Usually thirty-six credits are needed, ff you take five courses per term, you'll have enough credits after just two semesters. Usually each course is worth three credits. To get the six remaining credits you either prepare a thesis or take two more courses. M: Is there anything else besides the 36 credits for the master's？ W: You have to have an oral defense． M: I see．I really appreciate your help，Professor． W: Glad I can help．Good luck．Peter． (23) A．A literature professor. B．An academic advisor. C．Dean of the English Department. D．A Doctor of Applied Linguistics.

听力原文： Hello, my name is Tom Kim and I am a manager of Sales at the brand-new automobile dealership in Jackson. We are the first dealership in this area and our customer service is unsurpassed by any other luxury brand. To celebrate the opening of the initial automobile dealership, we are offering discounts on all models as well as competitive financing opportunities for one month. Also, every new model comes with a class-leading warranty of 80,000 kilometers over 4 years with 3 years of paid scheduled-maintenance. So please visit us and see the new model line up and experience the thrill of our brand-new premium models. What is being advertised？ A．A car dealership B．A repair shop C．A rental car agency D．A financial service

A．is building B．is to build C．was to build D．was building

A．to B．above C．better D．for

A．distribution B．transferable marketing C．global channels D．global brand

A. 我认为您最好换一个商标。 B. 我宁愿让您换个商标名。 C. 我考虑您必须取消这个商标名。

A．Overt B．Implied C．Conceptual D．Iconoclastic

A．Right B．Wrong C．Not mentioned

A．Y B．N C．NG

A．reveal what the brand does． B．capture the essence of the idea behind the branD C．contain recognizable words or word parts that imply what the brand is about． D．do not reflect the brand,but instead something that is unique,different, and memorabl E．

When he was there，he __________ go to that coffee-house at the corner after work every day． [A]would[B]should[C]had to[D]might

A．family brand B．parent brand C．master brand D．sub-brand

是 否

become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help companies avoid costs and bring them greater profits. Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to remember、Finally, the name should be simple so that it is easier to learn and remember. 16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph？() A、To show that a good brand name is significant for a company. B、To tell readers that they are important and popular terms. C、To introduce some well-known brand names to readers. D、To explain why those companies are successful. 17、According to passage, a good brand name___________. A、must be shown in pictures B、must be advertised a lot C、is attractive to customers D、is always full of humor 18、Which of the following is most important in thinking a brand name popular？() A、Being easy to remember、B、Having lots of advertisements. C、Gaining support from association、D、Showing the benefits customers can have. 19、Which of the following statement is TRUE？() A、People prefer strange brand names to ordinary ones. B、Customers re interested in emotional brand names. C、Brand names advertised in pictures are easy to make. D、A brand name has little to do with a company‟s profits. 20、What is the main purpose of this passage？() A、To tell how difficult it is to make a good brand name. B、To compare different ways of choosing brand names. C、To recommend some popular brand names. D、To introduce what a good brand name is

A．cin＞＞p.name; B．cin＞＞p-＞name; C．cin＞＞p[0]-＞name; D．cin＞＞p[0].name;

A．categorykiller B．factoryoutlet C．specialtystore D．superstor E．powercenter