The chief claim to distinction of Shoreditch lies in the fact that the first theaters of London were built there in the seventeenth century.
The Shoreditch Theater was the first real theater to be built in England and was erected within the precincts of Holywell Priory, where the players were outside the jurisdiction of the Lord Mayor, for stage plays were forbidden. Companies of players, however, were springing up all over the country, generally under the protection of some nobleman. Amongst these were the Earl of Leicester's Servants, with James Burbage as their manager. Burbage borrowed - 600 from his father-in-law and built the Shoreditch Theater, a round wooden structure, which was afterwards carefully pulled down by his son Richard and re-erected in Southward as the Globe. Richard was the original creator of most of Shakespeare' s great characters, including Hamlet and appeared to have been one of the greatest actors on the English stage. The site of the Shoreditch Theater has recently been determined by a careful survey and is found to have been partly on the site of a furniture factory at the comer of Curtain Road.
The Curtain was a rival theater and was so named from the fact that it had a curtain which shut off the stage from the auditorium. This theater had associations with Burbage and Green players from the town of Stratford-on-Avon, and later with the son of a Stratford butcher, who was a boy at school when the theater was built. His name was William Shakespeare. He came to London as a young man and was employed at the Curtain in minor parts, but his chief work was adapting plays, from which he proceeded to write them.
Not far away was another theater, the Fortune, aptly-named, for it was owned by Alleyn who made his money from it.
The Shoreditch Theater was built in the shape of ______.
A．an oblong
B．a square
C．a circle
D．a triangle
Switzerland lies at the heart of Europe. To its west is France, to the north is Germany, to the east lies Austria and to the south, Italy. All of these countries have had an influence on Switzerland' s history, culture and language.
Switzerland covers an area of 41,288 square km. Its magnificent mountains and lakes draw many visitors each year, and it is famous around the world for its clock- and watch-making industries, its chocolate, its cheese and its banking system.
Some 70 percent of the land area of Switzerland is mountainous. This has made the country difficult to invade and is one of the reasons why it has avoided the angry territorial wars that have plagued other countries in Europe. It has not been involved in a foreign war since the year 1515 and has maintained an armed neutrality since 1815. Individuals have traditionally offered their services to the armies of other countries. Swiss mercenaries have gained a reputation for discipline and have been well paid for their services.
The snow-capped Alps is the highest mountain region in Europe and is popular with climbers and hill walkers, who come to the area in summer. The Alps dominates the central and southern part of the country and is home to Europe' s highest mountain, Mont Blanc. The less dramatic Jura Mountains lie to the northwest. In between these two mountainous areas lies the central Swiss plateau, which is about 50 km wide and runs from southwest to northeast. The major urban centers are situated here, on the shores of Switzerland' s major lakes. They include the capital city of Bern, the largest city, Zurich, and the major cultural, financial and manufacturing center of Geneva. The cities of Basel and Lausanne are also important manufacturing centers.
Most people in Switzerland live in small towns, despite the importance of the cities. People who live in the countryside and in the alpine valleys work mainly on small family farms, rearing sheep, goats, pigs, cows and chickens and growing such crops as wheat, potatoes, apples and pears. The land is generally poor, however, and the climate is not favorable to agriculture on a large scale. Switzerland must import most of its food.
The Swiss have made good use of their country's scant natural resources. Many rivers and mountain waterfalls have been harnessed to provide cheap hydroelectric power, although there are also several nuclear power stations. Switzerland's heavily forested hills and mountain slopes provide timber and furniture industries, and also for paper pulp. Much of its milk output is turned into Swiss "mousetrap" cheese, famous for its holes and its distinctive flavor.
Zurich is______in Switzerland.
A．the largest city
B．the financial center
C．a manufacturing center
D．famous for its cheese
The future of business lies not in selling products but in selling dreams and emotions, according to Rolf Jensen, director of the Copenhagen Institute for Futures Studies. In his new book, The Dream Society, he profiles six distinct "emotional markets".
The Market for Adventures offers customers safaris, theme parks, sports, and action/ adventure TV shows and movies.
Nike's ties to the "Adventure" market made it willing to pay a reported ＄400 million simply for the right to sponsor Brazil's outstanding national soccer team, thereby boosting the brand's image as the footwear of champions. Such an investment makes sense in a market where consumers find many products with comparable features and quality and must find some reason to choose one over the others.
The Market for Love, Friendship, and Togetherness has such offerings as perfume, gifts, home photography, restaurants, and entertainment.
Tapping the "Togetherness" market, Guinness Brewery has teamed with an Irish firm to establish a chain for "authentic" Irish pubs in cities around the world--where Irish charm and British beer sell briskly in each other's company.
The Market for Care recently offered a product that captured children's desire to nurture and care for pets. The Tamagotchi is a demanding little electronic puppy that beeps for attention from its owner. Real pets are becoming hotel amenities in some places.
The Who-Am-I Market offers products that proclaim their owner's identity, like fashion, automobiles, and accessories.
Louis Vuitton suitcases, for instance, tell a story that their owners want to tell the world: "I am an exciting person, gliding with perfect ease through pos}t hotels all over the world, and I do it in style. ' Other consumers may want their purchases to proclaim their environmental awareness, so they may buy "bird friendly" coffee, grown only in shaded areas so endangered birds may be preserved. Eco-Sustainable Shady coffee and Caribou Coffee's Rainforest Blend are among several such offerings.
The Peace of Mind Market features nostalgia, history, and antiques.
In rapidly changing times, many people seek the serenity of the familiar, be it the bistros of Paris or small-town life in the US. For instance, First National Bank in Brookings, South Dakota, proclaims, "We strive to maintain the small-town banking atmosphere while growing and changing with the technological age. "
The Conviction Market, last of the six markets, includes "green" products, humane testing, and worker welfare.
While many companies may be reluctant to become overly political, they can highlight their involvement in the community and market to their customers' need to make purchase that are in line with their convictions. Among companies taking this approach are British Petroleum, which uses its Web site to report on the company's Community Development Programme, and Mobil, which accentuates its concern for local populations of countries in which it does business.
Jenson believes that companies will increasingly let consumers in on the story-telling process. Companies will come to value storytellers not only in their creative advertising departments, but in executive positions, where refashioning a company's history and traditions into an appealing myth will be crucial for winning the enthusiasm of employees, the affection of customers, and the respect of the general public. As the stories get better, sales should soar.
What may be Roll Jensen's main purpose of classifying these six distinct markets？
A．To classify different companies into corresponding market.
B．To invite businesses to consider how to best profit from them.
C．To set some models for companies in the market.
D．To predict trends in the market.
