&8226;Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies.

&8226;Which extract (A, B, C, D or E) does each statement 1-8 refer to? &8226;For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. &8226;You will need to use some of these letters more than once. A E-GAMES John and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise. B SUREK Sue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business. C WONDERWEB Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses. D SUPERGIFTS Michael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages. E ABBIE'S The first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success. These people have not paid themselves out of their company's income so far.

时间:2023-03-28 11:21:44

相似题目

  • In order to find out which lifeboat you are assigned, you should look at the ().

    A . fire control plan B . certificate of inspection C . muster list D . ships article

  • Have a look at the following question naire.

  • To find the right job, you only need to look at yourself carefully.

  • Which of the following statements is not true, when we look at the differences between Chinese and western education?

  • How does the author look at procrastination?

    A.It is something like running. B.It is a disease of mind. C.It is not a permitted act. D.It is not full of stress.

  • ? Look at the list below. It shows some product sectors of healthcare market.

    ? For questions 6-10, decide which sector (A-H) of the market each person on the opposite page should consult. ? For each question, mark the correct letter (A-H) on your Answer Sheet. ? Do not use any letter more than once. PRODUCT SECTORS OF HEALTHCARE MARKET A Vitamins and Dietary Supplements B Cough, Cold and Allergy Remedies C Digestive Remedies D Eye Care E Wound Treatments F Adult Mouth Care G Calming and Sleeping Products H Smoking Cessation Aids Kevin Lee is looking for some products to help him quit smoking.

  • People often said "Look at the foolish man" when they saw the old man taking a walking stick.

    A.Right. B.Wrong. C.Doesn't say.

  • 5. The phrases like “ look forward to your early reply” is not necessary at the end of the complaint.

  • Look at the following statements (Questions 27-34) and decide if they agree with the opini

    Look at the following statements (Questions 27-34) and decide if they agree with the opinion of the writer in Reading Passage 3. Write your answers in boxes 27-34 on your Answer Sheet. Indicate." YES if the statement agrees with the writer's opinion NO if the statement does not agree with the writer's opinion NOT GIVEN if the writer's opinion is not given in the text. Technical advances were vital in the growth and expansion of globalisation.______

  • &8226;Look at the statements below and the information on outdoor advertising on the opposite page.

    &8226;Which section (A, B, C, or D) does each statement 1-7 refer to? &8226;For each statement 1--7, mark one letter (A, B, C, or D) on your Answer Sheet. &8226;You will need to use some of these letters more than once. A The cost-effectiveness and flexibility offered by large-format digital imaging has also helped diversify the number of out-of-home media. Out-of-home was a concept that didn't have a name until digital technology gave it one. Instead of hand- painting a bus or shelter, a self-adhesive graphic can be digitally imaged in a short amount of time and applied with relative ease. Advances in the durability and weatherability of inks and vinyl substrates keep the images looking sharp for a longer time. B Other technologies contribute to improvements in outdoor advertising. Satellite lighting systems allow outdoor companies to remotely adjust billboard lighting to change with seasons and daily light differences. For instance, lights can be programmed to turn off at the end of an advertiser's contract, while two-way communication lets outdoor companies know when there is no power. C Another electronic device barcode-identification tracks an advertiser's campaign from poster production through shipping, display and removal. In this way, advertisers can verify the status of their campaign through on-line communication with the outdoor companies. Similarly, computer-mapping systems help advertisers combine demographic and geographic market research data with outdoor locations to determine the best place to advertise. D Global positioning systems (GPS) make up another technology that enables the outdoor industry to determine display locations. Data is gathered with a hand-held GPS receiver that receives radio signals from satellites. The data is then put into mapping database systems that visually position billboards and other out-of-home advertising displays at that location. In this way, advertisers can test creative designs at specific locations from a computer before they commit to them. Lighting system of billboard changes seasonally, which is remote-control.

  • &8226;Look at the statements below and the information about seminars on the opposite page.

    &8226;Which seminar (A, B, C or D) does each statement 1-7 refer to? &8226;For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet. &8226;You will need to use some of these letters more than once. A Access Databases This seminar teaches you how to design and implement a smart user interface, giving you a robust, professional application with low maintenance and training requirements. A poorly designed and implanted interface can cause excessive support calls, data entry errors and user dissatisfaction. In this seminar you'll learn how to do forms tight, you'll learn the secrets of how expert Access developers use all of the power of the Access forms design tools and features to build applications users will love. B SQL Server 2000 In this seminar, you'll learn about the new features you can use in SQL Server 2000. You'll explore the interface changes in Enterprise Manager. You'll learn about the new relational database features. You'll dig into the how and why of user-defined functions. You'll learn how to run multiple instances of SQL Server on the same machine. After this seminar, you'll be ready to take full advantage of the rich set of features available in SQL Server 2000. C Stored Procedures Basics In this seminar, you'll learn how to build robust and powerful stored procedures and how they are used to not only improve the performance of database applications, but to help protect critical data as well. You'll learn about input and output parameters, and how to add error handling and transaction processing to the stored procedures that you build. After this seminar, you will understand the many benefits of stored procedures, and you will feel comfortable using them in the database applications you build. D ActiveX Automation Learn how to use ActiveX Automation, and you can communicate with and control all types of Automation-enabled products and components. This seminar teaches you to exchange data with and even run commands in other programs. You'll learn how to set up an Automation-enabled application, and how to hook into Word, Outlook, and other products and components. You'll learn how to use Office components to perform. tasks such as creating reports, generating charts, and even doing E-mail. The seminar concerns new characteristics of the product.

  • Look at the pictures. What’s the problem The jacket’s too short. 1 ________________

  • Sitting on the second floor of the bus, you can have a good look at the city.

    A.Right. B.Wrong. C.Doesn't say.

  • &8226;Look at the statements below and the text about time management on the opposite page.

    &8226;Which section (A, B, C or D) does each statement (I-7) refer to? &8226;For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet. &8226;You will need to use some of these letters more than once. Successful Time Management A The secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best- find some way of fitting the activity into your schedule. Never say, '1 don't have time to plan today'. B Managers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action. Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic. C If a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to 'fitness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how thoroughly you need to do something in order to meet your requirements. Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything. D If your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time. Many people file unnecessary papers and attend endless, unproductive meetings. Even top managers can be guilty of misdirecting their efforts by supervising subordinates too closely or failing to delegate. If you question the necessity of certain work, you may find it easier to avoid these misdirected efforts and this will better inform. your planning in the future. In order to complete a task well, it may not be necessary to deal with every detail.

  • &8226;Look at the statements below and the information on future home on the opposite page.

    &8226;Which section (A, B, C, or D) does each statement 1--7 refer to? &8226;For each statement 1--7, mark one letter (A, B, C, or D) on your Answer Sheet. &8226;You will need to use some of these letters more than once. A It's the space where commodities traders turn into couch potatoes and kids spend every waking moment from the terrible twos to the terrifying teens. Whatever you want to call it--the living room, the family room, the playroom--it's now the most wired room in the house, even more so, surprisingly, than the home office. So it's about time you got some R&R (Rest and Relaxation) payback from all that technology. B Despite many changes in the past few decades, we're essentially doing the same things in the family room we've always done. These include watching TV and movies, listening to music, and communicating with friends. But now we've gone hi-tech. The capabilities and quality of the devices we use today have improved dramatically, and there's much more to come. Parts of your future living room are currently well-defined and developed, but hooking them all up into a cohesive whole is still like piecing together a jigsaw puzzle. C In recent years, TVs have become bigger and more beautiful. But we're still paying a high price for the size and beauty. Take, for example, Toshiba's 65-inch Theater Wide HD Projection TV, which is big enough to make you feel like you're really in a movie theater. As it costs almost $ 8, 500, you could practically hire some actors to perform. in your living room for less. But you're paying for the size and picture quality of a projection TV, as well as future-proofing support for digital High-Definition TV. D The great thing about life in the 21st century is how much easier when you get home. In Tokyo the folds at Panasonic have built a mockup of what they call "the house of the future". In the future, it's gonna be video mail and starts when you do a fingerprint analysis to let the computer know you're home. Sensors then note your presence, turn on the lights and set each room's temperature to your preference, or fire up the 500-channel, 50-inch plasma TV, which can store a hundred hours of TV programs in the main home computer. What we have done in the living room will be related closely to each other in the future.

  • Please look at the (字母表) and read after me.

  • "Look at the car I What a mess!"" ______what happened. "

    A.Let me tell you B.Let me to tell you C.Allow me tell you D.Allow me to tell you

  • &8226;Look at the notice below, which shows the different divisions of a manufacturing company.

    &8226;For questions 11 - 15, decide where each person should go. &8226;For each sentence, mark the correct letter (A-H) on your Answer Sheet. &8226;Do not use any letter more than once. A. Production line E. Quality control B. Warehouse F. Packing line C. Dispatch G. Canteen D. Research & Development H. Washrooms Ted needs to get changed and freshen up after his shift.

  • &8226;Look at the list below. It shows a number of tasks that staff need to do in order to organize an anniversary party for their company.

    &8226;For questions 6-10, decided which task (A—H) would be most suitable for each person on the opposits page. &8226;For each question, mark the correct letter (A—H) on your Answer Sheet. &8226;Do not use any letter more than once. A Find suitable place to hold party B Organize food and drinks (catering specialist needed) C Create attractive invitations and posters D Find guest speaker—eg. a local business leader good at public speaking E Type address labels for invitations F Book local hotel accommodation for guests G Select and check availability of entertainers H Meet and greet guests on arrival (confident person required) Andrew Taylor used to work for a PR company, so has good social skills and mixes well at public events.

  • What did the future look like for Britain' s food production at the time this article was written?

    A.It looks depressing despite government guarantees. B.An expansion of food production was at hand. C.British food producers would receive more government financial support. D.The fall in world food prices would benefit British food producers.

  • – Look at the rainbow! What a view! – ()!

    A.A.Yes. What beautiful it is B.B.Yes. What a beautiful it is C.C.Yes. How beautiful it is D.D.Yes. How a beautiful it is

  • When the suspected criminal appeared in court, the judge cast a______look at him.

    A.straightforward B.sharp C.stern D.savage

  • It’s _____ to see all the children look fine at school.

    A.pleased B.pleasant C.happily D.well