The advertisement for Super Suds detergent______ that the sale has increased by 25% in the first quarter of the year.

A . Jitter B . Delay C . MTU D . Reliability

A．was B． were C． is D． are

A．in order that B．where C．in that D．in the way

是 否

A．By B．During C．Within

A．T B．F

This psychological approach was a response to the economic dilemma business faced. Americans in the middle classes and above(to whom virtually all advertising was targeted) were no longer buying to satisfy basic needs—such as food, clothing and shelter. These had been met. Advertisers had to persuade consumers to acquire things they most certainly did not need. In other words, production would have to "create the wants it sought to satisfy." This is exactly what manufacturers tried to do. The normally conservative telephone company attempted to transform. the plain telephone into a luxury, urging families to buy "all the telephones that they can conveniently use, rather than the smallest amount they can get along with." One ad campaign targeted fifteen phones as the style. for a wealthy home. Business clearly understood the nature of the problem. According to one historian, "Business had learned as never before the importance of the final consumer. Unless he or she could be persuaded to buy, and buy extravagantly, the whole stream of new cars, cigarettes, women's make-up, and electric refrigerators would be dammed up at its outlets." But would the consumer be equal to her task as the foundation of private enterprise？ A top executive of one American car manufacturer stated the matter bluntly: business needs to create a dissatisfied consumer; its mission is "the organized creation of dissatisfaction." This executive led the way by introducing annual model changes for his company's cars, designed to make the consumer unhappy with what he or she already had. Other companies followed his lead. Economic success now depended on the promotion of qualities like waste and self-indulgence. The campaign to create new and unlimited wants did not go unchallenged. Trade unions and those working for social reform. understood the long-term consequences of materialism for most Americans: it would keep them locked in capitalism's trap. The consumption of luxuries required long hours at work. Business was explicit in its resistance to increases in free time, preferring consumption as the alternative to taking economic progress in the form. of leisure. In effect, business offered up the cycle of work-and-spend. The 1920s advertising men went wild ______. A．about salt and household coal B．over their ads scale and strategy C．about a psychological weapon D．to develop an association between the product and the consumers

The Business Software Alliance, a software industry trade association, estimates that there are 840 000 Internet sites selling illegal software as genuine product. Many consumers Who acquire software over the Internet never receive the programs they paid for. Others are not able to get their money back if they discover that the software they acquired is counterfeit. Disreputable Internet businesses often quickly vanish, leaving behind hundreds of dissatisfied consumers. The ease of creating a Website and then advertising and distributing software through the Internet has increased sales of pirated software passed off by seemingly legitimate businesses. Plus, the explosive growth of e-commerce, combined with anonymity (匿名) and unlimited volume, have made it even easier for criminals to sell counterfeit (伪造的) software online. Illegal online businesses often have professional-looking Internet sites that could fool even the smartest consumer. Distinguishing counterfeit software on the Internet is understandably difficult because consumers can't visually examine the product for physical Warnings on the hard ware, or see the person from whom they're buying. Pirated software can often contain viruses with the potential to damage both individual com puters or entire networks. Viruses can and do cause data loss, which would be devastating to most companies. When using unlicensed software, you are not eligible for technical support from the software publisher. If you have a technical issue in need of resolution, oftentimes a work stopping issue, you are out of luck. In addition, product upgrades (升级)—less expensive up grades of existing products—are not available to you. Based on Business Software Alliance estimates, the current loss of jobs, wages, and critical investments in software and technology innovation worldwide due to piracy so far this year is estimated at: ＄11 326 675 282. "Software piracy continues unabated (不减弱的), robbing the industry of thousands of jobs, billions in wages, tax revenues and critical investments in new technologies," according to Robert Holleyman, president and CEO, Business Software Alliance. Internet piracy is defined as______. A．selling pirated books over the Internet B．stealing information from other Websites C．copying or selling unauthorized software over the Internet D．advertising and selling counterfeit products over the Internet

Read the advertisement below for a hot drinks machine. Are sentences 1-7 "Right" or "Wrong"？ If there is not enough information to answer "Right" or "Wrong", choose "Doesnt Say" . For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. ADVERTISING FEATURE Save Money and Keep Your Staff Happy It can be expensive to keep the canteen open to serve drinks to your staff through the day. Our QVM hot drinks machine replaces this service, so that you can close the canteen between mealtimes. You can install the QVM hot drinks machine anywhere in the building. One machine is suitable for a staff of ten to fifteen people. It costs ￡ 1300 to buy, or ￡ 11 per week to rent over 60 months. It is not expensive to operate, for example, the cost of power for one day is 30p, nearly as cheap as the price of one hot drink from the machine. Our company will carry out a weekly service, at a charge of ￡ 10. We can also refill the machine with drinks ingredients for an extra charge of ￡ 8. Some customers prefer to do this themselves, however. There are eight choices of hot drink available from the QVM machine, and our company offers one months trial free of charge, so that you can estimate how popular the machine will be and, see what the actual savings are. With a QVM machine, companies can avoid having a canteen altogether. A.Right B.Wrong C.Doesn"t say

A．in B．over C．on

A．above-the-line B．below-the-line C．under-the-line D．through-the-line