听力原文:Woman: Good morning, Richard. Now, in 1994 you were a computer science graduate with a good job working for an investment company . . . and then you started Bookstore. Why?

Man: Well, I was thirty and settled at work, but then I came across a report predicting annual internet growth at 2,300%. The figure was like an alarm clock ringing in my head. I started to think about the regrets I might have at eighty. I realised I probably wouldn't even remember the things that seemed important in my thirties (like getting my end-of-year pay bonus. But I'd definitely tell myself I'd been a fool to ignore the internet. Woman: How did you go about choosing a product? Man: Well, I drew up a list of twenty products, from clothes to gardening tools, and from that I got a shortlist of five, and then I assessed them. I thought about market growth in different countries and I also did some research into suppliers. But there were other important factors as well. I wanted a product that didn't retail for too high a figure. I thought that since many people would be buying from the internet for the first time, they might be afraid to take a risk with large amounts of money. Woman: And what made you decide on books? Man: Well, basically, I found out that books had an eighty-two billion dollar market world-wide. There's also a high demand for CDs - a product I nearly went for - but with books there's a much wider choice. There're 3 million items in the book category, but only 300,000 in CDs. This choice meant the capabilities of the computer - in organisation and selection - could be put to good use. Woman: Bookstore has certainly been very successful. Why do you think that is? Man: Well, it's not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren't the difficult bit. If you and I sat down here for an hour, we'd come up with a hundred good ideas. The hard bit is making those ideas work. There are several key elements, which for me were research, recruiting the right staff, and prioritising. Woman: And you're satisfied with your customer growth? Man: Well, it was a bit slow at first but then it picked up and from May '97 we started to see our greatest growth. We went from a hundred and twenty million dollars annual sales revenue to two hundred and thirty million dollars by the end of that year, and from 340,000 customers to 15 million. 58% of them were repeat customers. By '98, sales had reached almost three hundred and ten million dollars. Woman: And is Bookstore's success reflected in its profits? Man: Well, at the moment we're focusing on introducing ourselves to customers and we spend a lot on advertising. Anything else would be a poor management decision. But, of course, it's reflected in our final figures. It's not unusual for a four-year-old company like ours to be in an investment cycle. What is more unusual is for a young company like Bookstore to be sold on the stock market, which happened in July '97. Woman: Bookstore is well-known for its high- quality customer service. What is the secret of your success in this area? Man: Well, firstly our books are delivered fast and any complaints are dealt with by email and what's important is that the email is always answered in a friendly way, with the emphasis on 'the customer is always fight'. In fact, customers sometimes feel guilty about complaining because Bookstore staff are so helpful! Regular customers are recognised when they go to our website, and we suggest titles to them, based on their previous purchases. Woman: Do you think Bookstore offers a better service than its competitors? Man: Well, yes. We'd been in the market for about two years before most of our competitors started so we had a head start and although some have caught up now, we're still cheaper. Our book price includes tax and delivery. Most of our competitors' prices don't. But what's more important is that B A.he was earning yep/little in his job. B.he had reached the age for a career change. C.he had to respond to a business opportunity.

时间:2023-01-16 15:13:14

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  • 听力原文:M: Good morning, Dr. Smith. My name is Peter. I am a freshman in your department. There are a few things that I am not quite sure of and I do need your advice.

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  • 听力原文:Yesterday morning Ann ran as fast as she could to catch the bus. Unfortunately she missed it and was late for class.

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  • 听力原文:W: Maybe we should take Main Street this morning. The radio announcer said traffic on the 7th Avenue is really heavy.

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  • 听力原文:W: Good morning, Mr.Tim.It's a long time since I had the pleasure of a visit for you.

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  • 听力原文:W: Good morning, Professor Sherwood, Thank you for accepting our interview. You've been doing re search on happiness for many years, so I'm sure you have some interesting information to share with our audience.

    M: Good morning. I hope I can answer your questions. W: Are people in rich countries happier than people in not-so-rich countries? M: Well, I would say there is a relationship between national wealth and well-being. In other words, the economic wealth of a country does appear to reflect the overall well-being of its citizens. W: Does it mean that rich people in a country are happier than poor people? M: In some poor Countries, satisfaction with one's financial situation does affect happiness. But once people are able to afford the basic necessities of life; having more money doesn't necessarily make them happier. W: What about rich places like Europe and United States? Are income and happiness related? M: Very little. Rich people are only slightly happier than the average citizen. W: I'm always wondering whether winning a lottery can bring happiness. M: Well, as a matter of fact, various studies show that lottery winners only get temporary joy. W: I guess wealth is like health. If you don't have your health or if you're extremely poor, you will be miserable. M: Yes, that's true. Happiness is wanting what we have rather than getting what we want. W: That's a nice way of putting it. In your opinion, do people become happier as their countries be come richer? M: Well, if I take the case of the United States, from 1957 to 1996, the proportion of people who said that they were very happy declined from 35% to 30%. But during that same period, the average income per person in the United States doubled. W: So, you mean that a steady increase in a country's prosperity does not mean an increase in its people's happiness. M: That's right. What does the woman do? A.A teacher of economics. B.A professor of studying happiness. C.A consultant on economic affairs. D.A specialist in political science.

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  • 听力原文:A: Can we eat somewhere else? Very few small restaurants like this serve good food.

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  • 听力原文:WOMAN: Good afternoon, Mr Gray. Thanks for coming to our university to talk about the problem in the Darlinghurst area to our new international students.

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  • 听力原文:M: Hello, Mr. Smith. You look rather tired this morning. Did you have a difficult journey back from Scotland?

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  • 听力原文:W: In the studio today we've got Roberta Wilson, who's a time management consultant. Good morning, Roberta.

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  • 听力原文:Woman: I haven’t seen you for ages! Where have you been Man: Actually, I have bee

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  • 听力原文:M: Good morning everyone. Well I think we can start straightaway by getting Rosie to do her presentation. Would you like to start, Rosie?

    W: Yes, well, um, we've done a survey on local entertainment. Basically, we tried to find out how students feel about the entertainment in the town and how much they use it. So we've called our project "Out and About"... M: Yes, that's a good title! W: We wanted to find out how well students use the entertainment facilities in town... whether they get to see the latest plays, films... that kind of thing. Actually there were a lot of areas to choose from but in the end we limited ourselves to looking at two general categories: cinema and theatre. M: Right. W: OK. Well, first of all the cinema. In the town, there are three main places where you can see films. There's the new multi-screen cinema complex, the old park cinema, and a late-night odeon. In terms of audience size, the multi-screen complex accounts for 75% of all cinema seats, the park cinema accounts for 20% of seats and the late-night odeon has just 5% of seats. M: Yes, as is shown in your chart. W: As you probably know, the complex and the park show all the latest films, while the late-night cinema tends to show cult films. So, when we interviewed the students, we thought the complex would be the most popular choice of cinema... but surprisingly it was the late-night odeon. Most students said that if they wanted to see a film, they waited for it to show at the park because the complex is more expensive and further out of town so you have to pay more to get there as well. M: Yes, and that adds to the cost, of course, and distracts from the popularity, evidently. W: Well, next, we looked at theatres. There's the Stage Theatre in town, which is very old and architecturally quite beautiful. And there's also the large, modem theatre, the Ashtop, that has recently been built. But the thing about the theatres is that there's a whole variety of seat prices. Also, the types of performance vary... so students tend to buy seats at both and like using both for different reasons and if they want cheap seats at the Ashtop, they can just sit further from the front. M: And anything else? W: Yes. What we did find that was very interesting is that there are periods during the year when students seem to go to the theatre and periods when they go to the cinema and we really think that's to do with the budget. There's a peak around November and December when they go to the theatre more and then a period in April and May when neither is particularly popular and then theatre viewing seems to tail off virtually while the cinema becomes quite popular in June and July. M: Mmm. I think you're probably right about your conclusions... (23) A.The entertainment on campus. B.The entertainment facilities students use in town. C.The kinds of films and plays students enjoy. D.The cinemas and theatres students like to go to.

  • 听力原文:M: Good morning. I want to know something about the weather in Shanghai this week.

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  • 听力原文: (A =AliceT=Tony)A Sinwell & Co. Good morning.T Hello, Alice?A Oh, hello Tony

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  • 听力原文:W: I am looking for quality paper to type my essay. I don't see any on the shelf.M: I saw some in the stockroom this morning. I will go and check.Q: What does the woman want to buy?(5)A.A bookshelf.B.A typewriter.C.Some stocks.D.High-quality paper.

    A. M: B. Q: C.A D. B.A E. C.Some F. D.High-quality G.

  • 听力原文:W:I need a cart his weekend, but mine has broken down in an accident when I drove to work yesterday morning.

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  • 听力原文:M: Good morning. Say, do you know what the assignment is for our term paper in history?

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  • 听力原文:M: I tell you, I'm not sure how much longer I can keep waking up for these early morning classes.

  • 听力原文:M: Good morning. Customer Banking Service...

    听力原文:M: Good morning. Customer Banking Services. Can I help you? F: Hello, can I speak to Mr Wright, please? M: I am sorry he is in a meeting right now. I am his assistant, Tony. Is there anything I can do for you? F: Oh, yes, maybe you can be of help. This is Ms Spencer. You see, I have found a teaching post in Korea, and I am going to stay there for at least 5 or 6 years, so I'd like to cancel my current account at your bank. M: OK, Ms Spencer. But I'll need some details. Your initials, please. F: D.Y. M: Is that B for baby? F: No, D for difficult. M: Right. And what is your current account number? F: It's 1807 5497 M: Would you give your date of birth? I need to go through security procedures. F: 17 December, 1956. M: And your password, please. F: Well, I haven't used this account for sometime. I am not quite sure. It's maybe 5415 or 4515. Would you try both? M: Yes, it's the fast one. Uh, you still have $100 in your account. Do you want to pick it up here personally or do you want it sent to you by mail? F: By mail, please. I am extremely busy these days. M: Fine, Ms Spencer, your current account is cancelled. F: Thanks a lot, Tony. M: You are welcome. Bye-bye. &8226;There are thirty questions on this question paper. &8226;Instructions are given on the tape. &8226;You can write on this Question Paper. &8226;At the end of the test, you will be given 10 minutes to copy your answers onto the Answer Sheet. &8226;You must write all your answers in pencil. PART ONE &8226;You will hear three telephone conversations or messages. &8226;Write one or two words or a number in the numbered spaces on the notes or forms below. &8226;You will hear each recording twice. Conversation One &8226;Look at the form. below. &8226;You will hear a woman calling about banking service. Customer Banking Service From: (1) ___________________ Initials: D.Y. Bank service required: (2) ___________________ Reason: shall stay in (3) ___________________ for 5 or 6 years Date of birth: 17 Dec., 1956 Account number: 18075497 Password: 5415 Send (4) ___________________ of money by mail